Regardless of which editing software you use, the principles in this tutorial will apply. Often, improving your commercial requires taking a step back and having a friend critique it for you. But what good is criticism without advice? This tutorial emphasizes the constructive aspect of constructive criticism.
Learn from Real World Examples
It’s easy to fall in love with a shot, or a piece of dialogue, especially if you’ve put a lot of effort into it. This tutorial shows you some examples of when it’s best to throw it out, and when a shot can be salvaged through a few editing techniques.
Strengthen Your Messaging
Creating a wildly entertaining commercial is satisfying, and people will remember it for ages, but if they don’t remember the product or services behind it, then the commercial has failed to live up to its purpose. This tutorial takes a look at how to avoid such pitfalls, and make sure the product or service you’re advertising is ultimately star of the show.
Small Adjustments Can Make Big Changes
Sometimes a particular scene is falling just a little bit flat. We’ll teach you how we examine a scene and develop solutions, so that you can get the payoff you want, without having to go out and re-shoot.
This tutorial is for anyone wishing to improve their understanding of what makes effective commercials. This tutorial assumes familiarity with non-linear editing software such as Final Cut Pro X, Premiere Pro, and DaVinci Resolve.
Steve Martin is the creative force behind Ripple Training and has been using and teaching Final Cut Pro since 1999. Since Final Cut Pro's introduction, he has introduced thousands of people to Final Cut Pro through his classes, workshops and training products. He has consulted and/or trained for Apple, Adobe, Disney, Canon, Walmart and other companies. He is also a writer, producer and avid photographer.Full BioAbba Shapiro is an award-winning writer/producer/director with 30 years of experience in video and film production. He has worked for a wide range of commercial, corporate and federal clients, including: USA Today, NASCAR, The Associated Press, NASA, Univision, Major League Baseball, Showtime, Viacom, The Discovery Channel, and CNN. Abba also teaches video editing on a variety of platforms, DSLR production and postproduction, scriptwriting, and Photoshop for video In addition, Abba conducts production workshops around the globe at conferences including NAB, IBC, InterBee, Photoshop World, and Macworld. When Abba is not bouncing around the globe teaching and consulting, he is probably following his passion, chasing light and shooting photos.Full Bio