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    The digital industry is evolving at a much faster rate than what we had earlier anticipated. As we enter the second half of 2020, we see that the Covid-19 pandemic has had a huge influence on the way people interacted with each other and with brands. The new statistics reveal a lot about the global media usage and will be very interesting for companies providing iOS, Android, and cross platform app development services around the world.

    Even though the lockdown is being lifted around the globe and business and people are slowly and gradually returning back to normal, the digital activity that we have seen recently is not subsiding. According to Akamai, the global internet traffic increased by a whopping 30% this year. Another report by GlobalWebIndex reports that we are still spending more time with tech than we were at the start of the year.

    Here are some statistics about the current digital scenario:

    • More than 50% of the world’s population is on social media now.
    • TikTok has seen unprecedented growth but further growth looks tough.
    • Instagram has reached newer milestones and got a lot more audience.
    • The way people are searching is evolving.
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