Visual Storytelling for Corporate Video


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Rated 5.00 out of 5 based on 5 customer ratings
(5 customer reviews)
  • Creating a good client brief
  • Planning the shoot
  • Pull the story out of your footage
  • What is b-roll and how to choose it
  • Getting and dealing with client feedback

Getting to Know Your Client

In this tutorial, you’ll learn concrete steps for getting the best brief from your client even if it’s the first time they are using video. We then go through the steps of what you can do to ensure that you get the best footage to work with in the edit.

Finding the Story in the Interview

This section will have you sitting over the shoulder of an editor as he cuts down 30 minutes of interview footage down to 3 minutes and then to less than 2.
You will learn the creative and business decisions that need to be made to tell a story that not only engages the audience, but also addresses your clients needs.

Shoot Multicam Whenever Possible

During an edit, you are often forced to combine phrases or sentences from different sections of an interview. Having the interview covered by more than one camera will give you more ways to hide or smooth an awkward on-camera delivery.

Adding B-roll and Music

You’ve got a story, now how do I make it visually interesting? Lee will walk you through some of decisions behind choosing for b-roll and why he made the decisions he did for the final product. You’ll also learn how to find the best music to achieve the feel you want from the video.

About the Author:

Lee Herbet
Lee Herbet is a visual storyteller. Through his company,, he and his team have helped some of the biggest brands in the world tell their stories. He loves teaching photography/video and editing and delivers workshops all over the world. He writes for a number of online photography and video sties on topics ranging from reviews to “how to” articles. He is also a certified Final Cut Pro Master Trainer.

5 reviews for Visual Storytelling for Corporate Video

  1. Avatar
    Rated 5 out of 5

    Justin W. (verified owner)

    Whilst I found this a valuable resource for focussing the client’s and my mind on advertising a product, I did find several editing decisions visually and intellectually worrying but I recognize that no two people will agree 100% of the time on something as personal as editing a story. I was, however, delighted at the use, description and demonstration of shortcuts, as well as this course’s particular use of multicam tracks; for that and the questions’ list and the specimen answers particularly, I am happy to give this five stars. Thank you Steve and Mark for another brick in the wall of my movie making.

  2. Avatar
    Rated 5 out of 5

    Susan (verified owner)

    Enjoyed the course. It is really helpful to see the approach taken from start to finish while learning why decision were made – ie why something is included or not included in the final product. The course is one that can be extrapolated to let you use the approach for creating other videos styles, not just corporate ones.

  3. Avatar
    Rated 5 out of 5

    Lee C. (verified owner)

    Excellent presentation by an experienced, pragmatic, and engaging author. This video provides solid grounding in the “whys” along with the “hows”, and gave me tools that I could use immediately. Highly recommended.

  4. Avatar
    Rated 5 out of 5

    Gert (verified owner)

    We live in a time that anyone can use software to edit a video on so many platforms. Still, building the story is an art you can learn, with this course.

  5. Avatar
    Rated 5 out of 5

    Tony C. (verified owner)

    This is a good overview of editing a specific type of video for a specific client type. Aside from the good editing tips and some shortcuts, it provided a good approach to dealing with client’s needs and not chase rabbits down a hole.

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